If you have a web site that has not been updated in a long time, chances are high that it has become stale and less than effective. In fact, major search engines reward sites that change frequently with higher rankings than sites that do not so it is imperative not only from the perspective of search engine ranking but also from a marketing perspective to keep your web site up-to-date, though those two things really should amount to the same thing. If you ask yourself, "What stops me from updating my web site more frequently?", the answer is probably that updating existing content or adding new content to your web site requires an intermediary, like a web designer, to do it for you. No matter how responsive or inexpensive the intermediary is, that is a broken model. You probably do not use a scribe to take notes for you so why should you use the modern day equivalent of a scribe just to publish something that you created to your web site?
One of our primary goals at Dinamis is to lower the barriers to web content publishing. We deliberately use tools and techniques that eliminate intermediaries so that people who are producing content do not have to know anything about the underlying technologies to make changes or add something to their web sites and can just concentrate on the content instead of the process of publishing. This site uses such a tool. To update this page, we log in with an administrative password to the CMS (Content Management System) that powers this site and type away, just as we would in a word processor. When we have finished putting our thoughts into words, we click on a "Submit" button which immediately publishes the updated or new page on the web site.
If your site were powered by such a sytem, the cycle for you would be no different. Without knowing a thing about the technical details of writing standards-compliant HTML, CSS, or the myriad of technical details that we have to know in order to make all this possible, in three easy steps: login, write, save, you too can shorten the cycle of communicating with your target audience.
Having experienced firsthand the positive impact of lowering the barriers of communicating with our target audience, we are passionate about helping others, like you, to do the same. To that end, it would be our pleasure to meet with you to discuss further how we can help you turn your web site into an integral piece of your marketing strategy.